Meet Maricel
Founder of minus Coffee
Growing up in Costa Rica, coffee was more than just a drink—it was a daily ritual that brought people together, a comforting presence from morning to evening. But as much as I loved the aroma and the warmth of coffee, I often found myself grappling with its downsides: the jitters, the crashes, and the unbalanced energy it left me with.
I started wondering—could coffee be more than what it was? Could it be something that not only fueled our days but also supported the well-being of women and the planet? That question led me to create Minus: a coffee experience reimagined for balance, sustainability, and well-being.
Minus is a reflection of my journey—one of learning to care for the world by first caring for myself. Through years of building this company, I’ve embraced the importance of balance, in life and in coffee. With upcycled ingredients, calibrated caffeine, and L-theanine, Minus lets you enjoy the ritual of coffee without the crash.
Designed for women, by women, Minus is for people like you and me who value a good cup of coffee, a calm mind, and a healthy planet. Together, we can redefine what coffee can be.