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Meet Maricel

Founder of minus Coffee

Growing up in Costa Rica, coffee was more than just a drink—it was a daily ritual that brought people together, a comforting presence from morning to evening. But as much as I loved the aroma and the warmth of coffee, I often found myself grappling with its downsides: the jitters, the crashes, and the unbalanced energy it left me with.

I started wondering—could coffee be more than what it was? Could it be something that not only fueled our days but also supported the well-being of women and the planet? That question led me to create Minus: a coffee experience reimagined for balance, sustainability, and well-being.

Minus is a reflection of my journey—one of learning to care for the world by first caring for myself. Through years of building this company, I’ve embraced the importance of balance, in life and in coffee. With upcycled ingredients, calibrated caffeine, and L-theanine, Minus lets you enjoy the ritual of coffee without the crash.

Designed for women, by women, Minus is for people like you and me who value a good cup of coffee, a calm mind, and a healthy planet. Together, we can redefine what coffee can be.

COFFEE MINUS THE CRASH

Meet Our Female-Founded, Women-Led Team

Minus is proudly female-founded and entirely women-led. Our mission has always been to empower women to live in alignment with their unique choices, needs, and natural rhythms. In a world that often overlooks women’s well-being, our team is dedicated to creating products that prioritize physical and emotional health, helping women feel balanced, capable, and connected to their best selves.

We know firsthand how critical a balanced approach to energy and wellness is—one that doesn’t compromise long-term health. That’s why our coffee alternative is intentionally designed to provide lasting, smooth energy without the extreme highs and lows that can disrupt hormones and lead to fatigue.

At Minus, we believe coffee is more than a beverage—it’s a reflection of how we approach life: being intentional, prioritizing well-being, and making space for what truly matters. It’s not just about what’s in your cup; it’s about how you feel after you drink it. With every sip, our goal is to fuel you through every stage of life with the steady energy and balance you deserve.