PRE-ORDER BY DECEMBER 20TH
SUSTAINS . ENERGY
PROMOTES . FOCUS
ZERO . CRASH
FOR WOMEN . BY WOMEN

Formulated For Women, By Women

  • ★★★★★
    I was honestly skeptical about a beanless coffee, but the taste blew me away. It’s creamy and smooth with a subtle hint of vanilla and touch of sweetness—just like the oat latte I used to drink. I didn’t expect it to taste this good, but now it’s my go-to every morning!”
    – CATRINA M.
  • ★★★★★
    “As someone going through perimenopause, finding a coffee that works with my body—not against it—has been a game changer. The half-caffeine and L-theanine combo helps me stay focused without the crashes or the poor sleep I’d get from regular coffee. It’s refreshing to finally have a coffee that understands the need for an alternative coffee that works for women.”
    — Liz C.
  • ★★★★★
    “With Minus, I don’t get that mid-morning slump or afternoon crash. I stay energized and clear-headed all day long, and I never feel jittery or anxious like I used to with my old coffee. It’s like smooth energy that keeps me grounded, no matter how busy my day gets.” 
    — SARA P.

Balanced Energy for A Balanced Life

  • Coffee Minus the Crash

    Our coffee powers you through the day, keeping you energized and focused without the jitters of traditional coffee.
  • Women Backed Science

    Made by female scientists, our oat milk latte provides the smooth energy and satiation you need to prevent caffeine-induced cortisol spikes so you can stay focused, energized, and aligned with your natural rhythms.
  • Always FLAVOR forward

    Tastes like coffee without any mushroom (dirt) flavors or chemical aftertaste from gums or artificial sweeteners – All creamy, delicious, oat milk latte.
  • PLanet Friendly

    We use upcycled ingredients that use 94% less water, 86% less CO2 emissions and 92% less land than traditional coffee. 
  • Sustained Energy

    Delivers steady energy throughout the day minus the restless nights

  • promotes focus

    Supports alertness and focus minus the distracting mind and body jitters

  • Zero crash

    Slows the absorption of caffeine for energy minus the crash

  • For Women, By Women

    Smooth, controlled energy that’s kinder to your hormones—minus the cortisol spikes

3-Steps to A Balanced Day

  • GROUNDING

    Plant powered from Mother Earth to you. Scoop one serving of Minus Coffee over 8 oz. of hot water.

  • CALMING

    Soothe your mind as you mix with a frother or a spoon.

  • ENERGIZING

    Enjoy it warm or over ice for a gentle morning lift or afternoon indulgence. Energy with intention. Coffee minus the crash.

Let's get a little deeper

FREQUENTLY ASKED QUESTIONS
  • L-Theanine is an amino acid naturally found in tea leaves. By itself, it is known to promote relaxation without drowsiness and can help reduce stress. When combined with caffeine, L-theanine has been shown to improve focus and enhance cognitive function beyond the effect of either caffeine or L-theanine alone. We include it in our coffee to provide a smoother, more balanced energy boost.

  • Our instant beanless latte has 50mg of caffeine, which is 50% less caffeine than your traditional cup of coffee. Our team intentionally calibrated our product this way so you could enjoy the caffeine boost minus the crash. Productivity minus frenzy. Endorphin rush minus injury. Enlightened evenings minus sleepless nights. Whatever your reason- it’s coffee minus the crash.

  • Yes! Each serving of our latte contains 6g of plant-based pea protein, giving you a nourishing boost to help power through your day.

  • We use beanless coffee instead of traditional regular coffee! It's coffee minus the coffee beans:) Minus coffee uses upcycled ingredients (like date seeds and grape seeds), and a whole bunch of other plant-based ingredients to create the same taste as coffee but at a fraction of the environmental footprint. Our coffee has 86% less greenhouse gas emissions, 94% less water usage, and 91% less land usage compared to conventional coffee.


    We have also reduced the caffeine, added L-theanine, protein, and oat milk to give you a balanced, smooth, sustained energy throughout the day- it’s coffee minus the crash.

  • Most mushroom coffees on the market are a mixture of coffee and mushrooms, but Minus doesn’t use any mushrooms or coffee!

    Instead of coffee beans, we use upcycled plants parts and add  L-theanine and half the caffeine (sourced from green tea) for a balanced, sustained energy boost. Our latte delivers a smooth, delicious taste with no earthy mushroom flavor. Plus, it’s crafted with clean ingredients—no gums, artificial sweeteners, or dairy, thanks to the oat milk base. Each serving also includes 6g of pea protein, making it a nourishing choice for your day.

  • Unfortunately we don’t :( Your safest bet is trying 1 pouch that has 10 servings.

  • Yes! We are huge advocates of sustainability. All of our ingredients are plant-based and climate conscious.

  • Yes! And if you are skeptical about millet malt, it is gluten free.

  • No! We do offer a one time purchase option. However you will save money when you subscribe. Thinking about the long run, drinking our coffee on a regular basis will give you the sustained energy you need, minus the health compromise, minus the crash.

  • Just like your favorite oat latte! It’s creamy, well balanced and deliciously oaty.

  • Over 90% of our ingredients are sourced in the US. We try to keep it local as best as we can to reduce our carbon footprint. Our ingredients are NON-GMO, Vegan and Gluten Free. 

    • Oatmilk Creamer: USA
    • Oat Milk Powder: USA
    • Cane Sugar:  USA
    • Pea Protein: USA & Canada
    • Date Seeds - California, USA
    • Chicory - USA
    • Sunflower seeds - USA
    • Carob - Europe
    • Lentils - USA
    • Grape Seeds - USA
    • Millet Malt - USA
    • Vanilla – 
    • L-theanine - China
    • Caffeine - China
  • Minus coffee uses upcycled ingredients to create the same taste as coffee with a fraction of the environmental footprint. Coffee crops are extremely susceptible to climate change. Our supply of coffee will be severely impacted in the years to come, and we want to make a delicious coffee alternative to make sure we can continue to enjoy one of our favorite drinks! 

  • Minus Instant Latte should be stored in a cool, dry place. Once opened, be sure to reseal the pouch after each use. 

  • We use 3g of natural cane sugar in our coffee, prioritizing clean, wholesome ingredients over artificial sweeteners or added gums to support a balanced, health-conscious lifestyle. 

For Women, By Women

Minus is thoughtfully crafted to help women fuel their goals and redefine a balanced life. It supports your energy, sleep, and hormones—especially during the cycles of menstruation and (peri)menopause. Lead a life that truly honors your body, passions, and best self—whether it’s exploring new hobbies after your children are grown, delaying motherhood, or choosing to prioritize other pursuits. Female-founded and entirely women-led, Minus is driven by the belief that there’s nothing more powerful than empowering women to live in alignment with their own choices, needs, and natural rhythms.

Coffee Minus The Crash