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SUSTAINS . ENERGY
PROMOTES . FOCUS
ZERO . CRASH
FOR . WOMEN . BY . WOMEN

Instant Coffee Designed for Cortisol Balance 

INSTANT BEANLESS COFFEE

Plant-powered • Nutrient-rich • 86% less carbon emissions & 94% less water use than traditional coffee
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Balanced Energy for A Balanced Life

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  • Coffee Minus the Crash

    Our coffee powers you through the day, keeping you energized and focused without the jitters of traditional coffee.

  • PLanet Friendly

    We use upcycled ingredients that use 94% less water, 86% less CO2 emissions and 92% less land than traditional coffee. 

  • Always FLAVOR forward

    Tastes like coffee without any mushroom (dirt) flavors or chemical aftertaste from gums or artificial sweeteners – All creamy, delicious, oat milk latte.

  • Women Backed Science

    Made by female scientists, our oat milk latte provides the smooth energy and satiation you need to prevent caffeine-induced cortisol spikes so you can stay focused, energized, and aligned with your natural rhythms.

Formulated For Women, By Women

  • ★★★★★
    I was honestly skeptical about a beanless coffee, but the taste blew me away. It’s creamy and smooth with a subtle hint of vanilla and touch of sweetness—just like the oat latte I used to drink. I didn’t expect it to taste this good, but now it’s my go-to every morning!”
    – CATRINA M.
  • ★★★★★
    “As someone going through perimenopause, finding a coffee that works with my body—not against it—has been a game changer. The half-caffeine and L-theanine combo helps me stay focused without the crashes or the poor sleep I’d get from regular coffee. It’s refreshing to finally have a coffee that understands the need for an alternative coffee that works for women.”
    — Liz C.
  • ★★★★★
    “With Minus, I don’t get that mid-morning slump or afternoon crash. I stay energized and clear-headed all day long, and I never feel jittery or anxious like I used to with my old coffee. It’s like smooth energy that keeps me grounded, no matter how busy my day gets.” 
    — SARA P.

  • SUSTAINED ENERGY
    Delivers steady energy throughout the day minus the restless nights

  • PROMOTES FOCUS
    Supports alertness and focus minus the distracting mind and body jitters

  • ZERO CRASH
    Slows the absorption of caffeine for energy minus the crash

  • FOR WOMEN, BY WOMEN
    Smooth, controlled energy that’s kinder to your hormones—minus the cortisol spikes

3-Steps to A Balanced Day

  • GROUNDING

    Plant powered from Mother Earth to you. Scoop one serving of Minus Coffee over 8 oz. of hot water.

  • CALMING

    Soothe your mind as you mix with a frother or a spoon.

  • ENERGIZING

    Enjoy it warm or over ice for a gentle morning lift or afternoon indulgence. Energy with intention. Coffee minus the crash.

For Women, By Women

Minus is thoughtfully crafted to help women fuel their goals and redefine a balanced life. It supports your energy, sleep, and hormones—especially during the cycles of menstruation and (peri)menopause. Lead a life that truly honors your body, passions, and best self—whether it’s exploring new hobbies after your children are grown, delaying motherhood, or choosing to prioritize other pursuits. Female-founded and entirely women-led, Minus is driven by the belief that there’s nothing more powerful than empowering women to live in alignment with their own choices, needs, and natural rhythms.

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Planet-Friendly Coffee

We have a common enemy and it’s climate change. Minus is bridging the gap between supply and demand to provide a solution as coffee becomes more of a luxury than a commodity. Two of our main ingredients are upcycled in efforts to combat food waste. We want to ensure we can continue to treasure our planet and secure coffee's future for future generations.

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Coffee Minus The Crash

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These statements have not been evaluated by the Food
and Drug Administration. This product is not intended
to diagnose, treat, cure, or prevent any disease.