It’s Made like Coffee. Minus the Coffee. Minus the Crash.
Get Started: Let's Make Minus Coffee Together!
Minus is roasted and brewed just like traditional coffee—but with a twist! Instead of beans, we use upcycled, sustainable ingredients like roots and seeds, which are roasted, ground, and brewed into a smooth and delicious cold brew base that is used for all our Minus Beanless Coffee products. Read on for a deeper dive into each step of our innovative process.
Select Ingredients: Prioritizing Sustainability and Flavor
We’ve carefully evaluated hundreds of potential ingredients based on their unique flavor profiles, optimal roast conditions, environmental impact, and sustainable sourcing. From this thorough process, we’ve selected Date Seeds, Chicory, Sunflower Seeds, Carob, Lentils, Grape Seeds, and Millet Malt to form the flavorful foundation of our Minus Beanless Coffee.
Roast: Pushing the Boundaries In Coffee Science
Each of our ingredients is specially roasted to bring out distinct flavor profiles. The bold intensity of chicory, the deep sweetness of carob, and the nutty richness of millet malt deliver a robust molasses and cocoa body. Grape seeds and lentils add full-bodied bitterness and astringency, while date seeds bring in a subtle, fruity nutty finish that rounds out the complex flavor.
Brew: Cold Brewing to Enhance Flavor and Smoothness
We cold brew our ingredients to extract the maximum flavor in the gentlest way. This method produces a concentrated coffee-like liquid with deep chocolate tones, rich nutty flavor, and natural sweetness. Cold brewing helps highlight the complexity of each ingredient, resulting in a smooth, full-bodied drink—everything you love about cold brew, minus the beans.
Freeze-Dry: Locking in Freshness and Flavor
We freeze-dry our concentrate to preserve its rich flavor in flavor-packed instant beanless coffee crystals.
Formulation: A Perfect Balance of Caffeine, Calm, and Creamy Oat Milk
Our Minus Instant Oat Milk Latte is carefully formulated for both taste and performance. With 50 mg of caffeine, 100 mg of L-theanine, and 6 g of vegan protein our latte provides enhanced focus, and delivers sustainable energy without the jitters or crash.
Enjoy: A Minus oat milk latte in minutes!
Minus tastes exactly like your fave cold brew, minus the beans or the crash.